Sales Shifter can provide your dealership with a full line of additional services. Our team has the expertise to consult your dealership with all of your online merchandising, marketing and advertising needs.
Think of your website as your virtual dealership. Potential customers no longer drive lot to lot. They cruise from website to website to make the decision of what they want to buy and who they want to buy it from. They do all their research without ever leaving their computer. The customer of today visits an average of 5 to 7 sites and spends up to 8 to 10 hours of research before ever making a vehicle purchase.To take advantage of reaching customers in this new way of car shopping, online presence is imperative. It’s starts with understanding what your customer is doing and how to market to them.
Listing and optimization on the following sites to increase traffic to your website from local searches: Google, Yahoo, Bing, Yelp, Best of the Web, and HotFrog, among many others.
Online Reputation Monitoring + Good Customer Processes = Good On-line Reputation
Setting-up in-dealership customer review process and create custom email review request templates to get reviews to all the major local sites. Set-up and monitor online content and reviews of the Dealership and then use them to improve customer process.Use bad reviews to make your staff better.
Website analytics can be used to measure many aspects of your business. Whatever the objective, transparent and accurate reporting is critical, as is the analysis needed to deliver meaningful information. Our team will set-up and teach your staff how to use online reporting.
Provide a full website audit that goes beyond the basic title tag and description check. The audit will also include an analysis of the internal site architecture, inbound link information and competitor analysis. From this analysis, we will provide detailed recommendations that will improve site traffic and rankings for strategic key words in the search engines that will increase visitors to your actual dealership. Optimization services will provide convertible quality traffic, not just volume.