There is a need to know that the basics are covered optimally. What changes can be made to improve how the engines see the site. These minor tweaks can have a major lift as they address the basics the engines see as good or sloppy sites.
Items we watch that nobody at a dealership or your website site providers pay attention to. Fixing these items improves how the search engines rank your website.
The flow of Page Rank (PR) and general information of the site’s architecture both help improve ranking of the site overall. Alerts can be done for loss of PR, need for “no follow” links, or decrease in links per page – Google generally prefers pages with100 or less links.